NIMMSA Conservation Fund Project
Year awarded
Where the Whales Are – Setting Responsible Expectations for Marine Mammal Viewing
Awarded Organization:
Developed For the Whales campaign messaging to promote responsible marine mammal viewing.
This project produced visitor-facing messaging and educational tools designed to set realistic expectations about whale sightings while reinforcing responsible viewing practices. Outcomes supported tourism operators and destination partners in delivering consistent stewardship messaging that reduces pressure on marine mammals.